Alara Wholefoods

Alara Wholefoods is one of the most (if not the most) environmentally friendly and forward thinking food companies in the UK. The Food Manufacturer was the first food company in the country to go “zero waste”,  the first cereal company in the world to be certified organic, the first food producer to be licensed for gluten-free production and the first to make Fairtrade mueslis. The company also donates all food waste to charity, or if inedible used in an anaerobic digestor to produce fertilizer for their very own, on-site permaculture garden.

In 2010 the company began to explore solar energy as a sustainable means to powering their operations. That year they rebranded the company with a new motto; “Welcome the Sun”, signifying the profound move from an unsustainable society relying on fossil fuels, to a sustainable one using solar energy. This rebrand resonated with their customers and helped the company to increase their turnover by 20% the following year.